News: Is Google Advertising A Worthwhile Marketing Tool For Airlines

Posted by Matthew Justice on Feb 27, 2008

Is Google Advertising A Worthwhile Marketing Tool For Airlines? This is a great question that FlightGlobal.com has recently tackled. When you look at the overall amount of dollars spent vs the return on ticket sales, is can be hard to decide if the dollars are being spent in the right place.

The CEO of Clickair Alex Cruz, “reckons airlines worldwide are now paying a few hundred million dollars annually on google.com. He estimates some carriers now rely on Google keywords and ads for 25-30% of their bookings.”

The article covers many airlines such as Monarch, Aer Lingus, JetBlue, Emirates and some others opinions from experts in the industry.

Source Non-Mobile: http://www.flightglobal.com/articles/...

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Tags: Airlines
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